Interesting article on independent publishing

Interesting article in The Guardian on independent publishing. Key takeaways include:

  • Most popular genres are romance, thrillers, and fantasy. According to an Australian blog cited in the article, self-published romance authors earn 170% more than authors aligned with traditional publishing houses.
  • Be prepared to spend a lot of time and energy marketing and publicizing your work. This includes having a website and using social media.
  • In addition, be creative about how you draw attention to your work. This could include going to independent bookstores (for books with a special local focus, for instance) or soliciting reviews (risky in that you never know what the reviewer will say).

Thanks to Maaku on the CreateSpace discussion board for posting the original link!

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